[ NEWSEN REPORT]
Lee Min Ho just confirmed his comeback on"Blue Chip" CF (Commercial Film).
SBS "City Hunter" challenge in image transformation has just make Lee Min Ho and make advertisements, a hot-brand of Men Clothing "TRUGEN " made a contract with him for 3 consecutive years as their model to show the power of their brand, and now the contract has ended.
Lee Min Ho is considered to be a natural model and familiar to modelling besides being an actor. "The 187 cm Lee Min Ho is considered a professional model and and his physical appearance could show a different aura...". " Boys Over Flowers ", " Personal Taste " and the following drama " City Hunter " actor said " in the public interest benefits of the synergy that comes from is a matter of course. “.
Lee Min Ho received a number of fashion brands and interest in their affection for the brand, but Fate had known for two years as true in the story presentation, and Renewal for 3 consecutive years and has kept that loyalty. Trugen is belong to the companies ‘indie F’ in 2011 to overhaul the brand image for all brands and models of major replacement Lee Min Ho is ten thousand and two states signed a new contract. Trugen is also giving Lee Min Ho a full support for City Hunter, while supporting the production is having.
Trugen, Men’s brand, last January sales compared to last year has extended more than 50 percent, 40 percent more than the average high in March, while most are cruising. S + by TRUGEN also store a link to the average sales departmentt. Wed writer and human rights institutions have a collaboration to make shirts, ties, scarves, etc. due to its cultural marketing has progressed. T-shirt graphic design competition, cable TV and magazines and an active marketing activities, including bus advertising has been developed.
Lee Byeong Heon and Cho In Seong, and another exclusive top models will replace Lee Min Ho in Trugen.
source : NATE // NEWSEN
english translation by: Monika, Aka @en.korea.com
